Articles


By: Bryan Leggett     June 14, 2018

In many courtrooms, objections are either sustained or overruled by a judge. But in a negotiation, the customer plays the judge ...

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By: Nick Hogendijk     May 8, 2018

The retail landscape is changing more rapidly than ever before. As technology continues to advance, the maturation cycle of each change ...

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By: Bryan Leggett     March 28, 2018
Setting Objectives in a Negotiation - The Importance of Getting it Right

Getting caught out at the critical decision stage… Last month I was reflecting on my first National Account Manager role in ...

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